Eyelashes have the impressive ability to transform your face. Add a pair of eyelashes to Mickey Mouse and you’ll get Minnie Mouse. Add eyelashes to Bugs Bunny, and you’ll get Lola Bunny. Similarly, the only facial difference between Disney’s incarnation of Robin Hood and his female counterpart Maid Marian was, you guessed it, her fluttery black lashes — and there’s a multimillion-dollar industry built on the (bizarre) notion that when you add eyelashes to your car, you suddenly have a lady car.

These were, by and large, things my brother knew when, at age 10, he decided to cut his own eyelashes. Long and sweeping enough to brush the lenses of his sunglasses and attract compliments from old ladies, his lashes embarrassed him: Weren’t long eyelashes for girls? Didn’t they make you pretty? He was a boy. So off those lashes went, with a few swift chops from a pair of child-sized scissors. When he showed his handiwork to our mother, she wept.

Long eyelashes are in no technical or biological sense a lady thing. Some scientists believe that if eyelashes even have any real function, it’s to diffuse airflow that might threaten to dry out the eyeball, and that their length is generally determined in relation to the size of the eyeball itself rather than the gender of the mammal they belong to.

There are a few theories for why eyelashes are considered attractive or aesthetically pleasing. For one, the presence of healthy eyelashes can be a sign of overall health; several diseases, disorders, and congenital conditions can cause eyelash loss (sometimes referred to as milphosis or madarosis). Eyelashes have also historically been associated with chastity — ancient Roman naturalist Pliny the Elder suggested, rather amusingly in hindsight, that women’s eyelashes could fall out if they had too much sex. 

There has been much debate around the exact reasons why people love long lashes, but here at LASHOUT we have a pretty simple view. We feel so regal when our lashes are thick and long. It's not about looking good for anyone else other than ourselves.